About Us
At The Herbal Ritual, we believe in reconnecting with the wisdom of plants through medicine, ritual, and daily wellness practices. Our shelves are filled with carefully sourced herbs, blends, and remedies crafted to support your body, mind, and spirit.
Whether you’re a seasoned herbalist, a practitioner seeking custom formulations, or simply beginning your plant journey, our space is here for you. We invite you to explore our offerings, discover new rituals, and experience the healing power of herbs rooted in both tradition and modern care.
This is more than a store, it’s a community.
We look forward to growing with you.
Our INtention
We are a team that is dedicated to cultivating a safe and inclusive space for all individuals to thrive and feel supported through their wellness journeys. From our herbal pharmacy to our retail store, we strive to offer medicine that is made intentionally and with integrity. Being driven from integration, we aim to bridge the gap between traditional herbal wisdom and modern well-being.
Providing you with honest guidance
From practitioners to patients to seekers, lets build a community where the foundation is anchored in honest aid.
meet the team
Daian Tarin
Co-Founder & Herbalist
Daian, co-founder of The Herbal Ritual, was immersed in the world of herbal medicine from an early age. Raised in a family that revered herbal remedies for their spiritual and healing properties, she absorbed the sacred practices of her culture, fostering a deep passion for natural wellness. Her father, Qasim Tarin, also a co-owner of The Herbal Ritual, played a vital role in shaping her journey. A steadfast advocate for holistic practices, Qasim not only enriched Daian’s upbringing with his vast knowledge of traditional remedies but also brought entrepreneurial expertise to their shared venture, ensuring that The Herbal Ritual honors its cultural roots while embracing modern innovation.
Daian's endearing relationship with herbal remedies and their efficacy led to her connection with Symone, driven by their shared alignment in values. Like Symone, Daian's vision intertwines ancestral wisdom with modern science, creating a company dedicated to authentic, sustainable herbal solutions.
Beyond her role in the company, Daian continues to honor her heritage by integrating ancient healing practices into her daily life. Her journey from childhood immersed in herbal remedies to co-owning a company alongside her father showcases her commitment to sharing the transformative power of nature's gifts with the world.
Maya Silveira
Pharmacy Director + Herbalist
Maya is an herbalist and educator whose work is rooted in relationship, reverence, and practical empowerment. Herbal medicine is not simply her profession, but the rhythm of her life and the lens through which she understands health, ecology, and human resilience.
She holds a Bachelor’s degree in Herbal Sciences from Bastyr University and brings a holistic approach that honors both the chemistry of plants and their deeper energetics. Her practice blends careful formulation with intuitive listening, exploring how plants support balance in the body while also teaching us how to slow down, observe, and reconnect.
Maya is deeply passionate about teaching and guiding others into their own relationships with plants. She believes that true health and personal freedom arise when people are empowered to take an active role in their own healing. In her classes, plants are introduced not as quick fixes, but as allies, each with a unique personality, story, and way of working. Her goal is to help students feel confident, curious, and capable of engaging with herbal medicine in their everyday lives.
Alongside her work with herbs, Maya has a deep love for fungi and spent time working on a mushroom farm, an experience that strengthened her appreciation for interconnection, patience, and the unseen networks that sustain life. This perspective weaves naturally into her teaching, inviting students to think ecologically and relationally about health.
Through her work at the apothecary and in the classroom, Maya seeks to create spaces where herbal medicine can truly thrive, grounded in respect for the plants, accessibility for the people, and the understanding that healing is a collaborative, living process.
Roxan Tarin
Herbalist
Roxan is a dedicated herbalist whose love for plant medicine has been at the heart of her journey from the very beginning. Driven by a deep passion for the healing power of nature, she pursued her studies at the Berkeley Herbal Center, where she cultivated both the knowledge and the skills to bring the world of herbs to life.
For Roxan, herbalism goes beyond medicine — it's a way of living. She has a true love for cooking and finds joy in weaving herbs into everyday meals, blending nourishment with flavor in ways that honor the plants she works with. Whether in the kitchen or the garden, she believes that plant medicine can be a beautiful and accessible part of daily life.
As a consultant, Roxan is here to guide you on your own herbal journey. Whether you're just beginning to explore plant medicine or looking to deepen your practice, she would love to answer any questions you have. Stop by and have a conversation — she's always happy to help.
Qasim Tarin
Co-Founder
Qasim Tarin is a seasoned entrepreneur with over 40 years of experience across diverse industries. Originally from Afghanistan, Qasim’s journey embodies resilience, ambition, and the pursuit of excellence. After graduating from University of Telecommunications, he immigrated to the United States to build a new life and turn his dreams into reality.
With a wealth of knowledge gained through decades of entrepreneurial ventures, Qasim played a pivotal role in co-founding The Herbal Ritual, a company dedicated to holistic wellness and sustainable herbal solutions. Guided by his passion for preserving cultural traditions while embracing modern innovation, Qasim ensures the business reflects a harmonious blend of ancient wisdom and contemporary practices.
Qasim’s expertise, determination, and commitment to fostering meaningful change have not only shaped his professional journey but have also inspired those around him. His contributions to The Herbal Ritual and beyond highlight his vision of creating solutions that honor both tradition and progress.
those who passed the torch
This would’ve never happened without the founders of Five Flavors Herbs, Ingrid Bauer & Benjamin Zappin. With heartfelt gratitude, we reflect on these two, that with unwavering trust, passed on a profound legacy to us. Their vision and commitment have become the cornerstone of our journey, inspiring us to carry forth this cherished inheritance with honor and dedication. It is with immense joy and a deep sense of responsibility that we embrace the privilege of continuing from their beautiful foundation. As torchbearers, we are excited to nurture and expand upon what they have laid.
Five Flavors Herbs is now operating their business in Nevada County, CA. Customers can now shop online and access their mail order pharmacy.